The global parent company PSA Peugeot Citroen sees driver and other road users' safety as a main priority, with technological solutions being researched in order to prevent accidents and reduce the impact they have.
Peugeot and Citroen have become the newest members of TyreSafe, bringing the total number of vehicle manufacturers to become members to 15.
As members, Peugeot and Citroen will now take on the task of educating customers about the importance of tyre maintenance with both individual and TyreSafe campaign materials.
Stuart Jackson, chairman, TyreSafe, said: "Car and passenger safety has always been a high priority for Peugeot and Citroen, as demonstrated by their tyre pressure monitoring systems, customer education programmes and free tyre safety checks.
"As well as this, they take an active role in informing drivers about the capabilities of their vehicles. However, they will now be able to go even further spreading the tyre safety message at their UK dealerships, among other places, with our TyreSafe literature, which is packed full of sensible advice for motorists.
"We also look forward to working with them in the future, ultimately to the benefit of all road users. Tyre safety is a message that cannot be ignored, so it’s great news to have such influential industry players joining our ever-expanding team."
TyreSafe's members include a number of companies and organisations wishing to improve road safety, including tyre and car manufacturers, independent retailers, equipment suppliers and public bodies.
David Higgins, Peugeot Parts and Service Director said: "We are delighted to join TyreSafe and help spread the tyre safety message to our customers and staff alike. By combining our commitment to developing technological safety innovations and this key education platform, we hope we can make a positive contribution and reduce the number of road casualties that occur each year."
The global parent company PSA Peugeot Citroen sees driver and other road users' safety as a main priority, with technological solutions being researched in order to prevent accidents and reduce the impact they have. More than 10% of its annual Research and Development budget is spent on safety.Published 17 August 2011