Fleet Managers Put Peugeot 407 Through Its Paces

Peugeot 407

Peugeot 407

Fleet managers have been choosing Peugeot as their preferred company car and developing their skills at a dynamic driving experience day. The event was organised by Peugeot with driving risk management company, Peak Performance.

The driving day, held at MIRA, was aimed at improving work related road safety. It involved a risk management seminar presented by Peak Performance, which gave practical advice and guidance on driving techniques including:

  • skid prevention and control
  • Advanced and emergency braking
  • Cornering and handling

Delegates then put the theory into practice with a series of driving activities designed to demonstrate the 407’s excellent ride abilities and to develop driver handling skills.

Facilities at MIRA include a range of test tracks from simulated snow and ice to a high grip racing circuit, enabling drivers to experience both low and high friction surfaces.

Peugeot organised the event after analysing the results of a recent self commissioned survey, where 62% of fleet managers said that they do not provide driver training for their company car drivers and over half of the respondents had not had a fleet risk assessment carried out.

Chris Cheetham, marketing manager at Peugeot Fleet said: "With driver safety being such an important issue, this day was designed to combine ‘driver and machine’ safety by giving operators relevant information as well as the opportunity to hone their driving skills. This, along with the exceptional safety features and driving performance of the Peugeot 407, will enable them to run much safer fleets."

The 407 is Peugeot’s most high profile fleet car and has a number of passive safety features including driver and passenger SMART airbags, a steering column airbag with side and curtain airbags. The 407 also features an anti-lock braking system (ABS), electronic brake force distribution (EBFD) and emergency braking assistance (EBA).

Suzanne Linturn, director of client services at Peak Performance said: "This was more than just a ‘ride and drive’ event and included an opportunity for fleet managers to work one-on-one with our experienced trainers and gain valuable vehicle dynamics coaching."

To read our in depth road test of the Peugeot 407 [ click here ]

Published 9 August 2005 Melanie Carter

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