Peugeot Thinks Big With The 1007 - On Sale July 2005

Peugeot 1007

Peugeot 1007

Peugeot’s unique 1007, B segment three-door small car goes on sale in July giving the manufacturer three model ranges in the sector - the new 1007 and 107 and the long serving 206.

Peugeot now expects to more than regain its 15 per cent share of the UK’s B segment market. With the demise of their 106 models, Peugeot’s share of the sector had slipped to 9 per cent in 2004.

Sales of small cars in the UK now account for 35 per cent of all new cars sold, 840,000 units, making it the largest single sales sector and one that is still growing. Customer demand is being fuelled by the growth of two and three car families, empty nesters down-sizing but wanting higher specification cars and everyday drivers fed up with rising motoring costs, traffic congestion and limited parking spots.

The B segment represents a sales opportunity worth 90,000 units to Peugeot of which the new 1007 range will be worth 10,000 units in the remainder of this year and 15,000 units in 2006. The 1.4 and 1.6-litre petrol models are expected to account for 90 per cent of 1007 sales. A 1.4HDi diesel engine is also available. The new 1007s are available with two levels of trim - Dolce which will take 60 per cent of sales, and Sport. The 2-Tronic semi-automatic transmission is expected to be the choice of over 60 per cent of 1007 customers.

Initial interest shows 60 per cent of customers for the 1007 will be women and that all customers are expected to be over 35 years of age.

On the road prices range from £10,850 to £12,600.

Peugeot say the 1007 with its electrically operated sliding side doors brings a new chapter in small car design, and innovation is the DNA of the brand.

continues | Part Two
Published 17 July 2005 Melanie Carter

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