Peugeot has announced that Morgan Lecoupeur has been appointed as Director of Marketing, replacing Christian Stein. Morgan takes up his position this month, reports to Jon Goodman, the Managing Director of Peugeot UK.
A graduate of the Audencia Business School in Natens, Lecoupeur has been with Peugeot since 1998. He can speak French, German, English and Arabic, and joins the UK team from Peugeot Austria, where his position was Director of marketing & Quality.
Peugeot is currently undergoing brand rejuvenation with a number of new and award winning products and enviromental credentials to help transform the Peugeot Marque. This year will see the world's first diesel hybrid, the Peugeot HYbrid4.Published 8 April 2011