Noble, the independent British specialist sports car manufacturer are a resounding success story at The Sunday Times Motor Show Live.
Since debuting onto the world stage at press day last week, orders for the new M14 have exceeded all expectation. Over 30 eager customers have already placed a deposit and are looking forward to receiving the new model in nine to twelve months.
Stewart Jones, Sales Director at Noble commented, `The show has been phenomenally successful for us on two counts. We have received extremely favourable press coverage whilst here and the number of genuine customers visiting the stand has been really impressive.’
The M14, which aims to firmly establish Noble at the quality end of the supercar market, join the M400 and M12.
Lead by founder, Managing Director and Chief Designer Lee Noble, the small company based in Barwell, Leicestershire, which only launched five years ago, employs 30 local specialist engineers to produce their finely crafted machines.
On what makes them successful Jones commented, `We completely involve our customers in the process of buying and owning a Noble. We like to invite them to come and collect their car from the factory and meet the team who built it. We offer a high level of after care and many of our customers have direct relationships with Lee and the rest of the team. I think it’s this personal service which keeps our clients loyal and happy.’
One such happy customer is London based company director Justin Fielding. He’s at the front of the queue to receive a new M14 having placed an order without even sitting in the car! Fielding had been pestering the Noble team for news of their new model for weeks. Jones, without revealing anything, told him to look in Auto Car last week for the first released information.
Fielding rushed to the newsagents on Tuesday morning to see details of the exciting new model and was on the phone to Jones by 7.30am, this time to place an order!
On being a Noble customer Fielding commented, `British design and engineering is really important to me. Noble always support their customers and provide an impeccable service. I’m delighted to be buying the new M14, now I just need to decide what colour to have it in!’Published 1 June 2004