Nissan Primera Drivers To Benefit From 'Live' Traffic Information Service

Drivers of the Nissan Primera fitted with factory-installed satellite navigation, will benefit from the provision of RDS-TMC (Radio Data System – Traffic Message Channel), as a result of an agreement between Nissan and ITIS Holdings Plc.

‘TMC’ as it is commonly known, will allow drivers of Nissan’s mid-range Primera, particularly popular with business users and fleets, to receive real-time and predictive traffic information via their satellite navigation system, which can then automatically suggest a new route in order to detour around traffic congestion, accidents or other delays ahead.

The service commences next month (June 2004). ITIS supplies its RDS-TMC service including traffic information and alerts to motor manufacturers who have signed up to enable ITIS’ TMC service. Nissan is the ninth such manufacturer to make the TMC service available to UK drivers. ITIS supplies real-time traffic by combining information from a variety of sources including AA Roadwatch and its own Floating Vehicle Data (FVD) system. The alerts are then broadcast via a national radio bandwidth, which is a sub carrier of national radio station Classic FM, licensed exclusively to ITIS by the Radio Authority (now Ofcom) until 2012.

Paul Willcox, Marketing Director, Nissan said "Factory installed satellite navigation systems are a key requirement for many of our customers, and with the added benefit of RDS-TMC drivers will be able to make informed routing decisions based upon the prevailing traffic conditions. Our decision to standardise RDS-TMC was influenced by the consistent high quality of ITIS’ traffic data and also their technical knowledge of RDS-TMC both at broadcast and receiver level."

Stuart Marks, Chief Executive, ITIS Holdings commented: "ITIS is clearly recognised as the market leader in RDS-TMC and we are delighted that Nissan will be making our traffic information available to their customers, following Nissan’s extensive testing and evaluation of our system."

Published 26 May 2004 Melanie Carter

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