Everyone hates that sinking feeling when the traffic news announces severe delays on all routes into and out of London. But the mundane slog along the notoriously congested A4 will have a new addition from 6 June… the Nissan Murano.
Nissan has recruited two of Britain’s premier sculptors, Lolly Batty and Richard Smith, to shape a Nissan Murano from a half-ton block of polyfoam above the Hammersmith stretch of the A4. An estimated 600,000 people will pass the unique glass fronted gallery each week. Commuters will be able to watch the sculpture take shape over three weeks, ending in a reveal of an actual Murano from the 27 June.
Sculpting will start at 07:30, just in time for the morning rush hour, and end at 15:30. Then the sculptors’ progress will be lit with UV beams, illuminating the work throughout the night.
This is the first time ‘live’ sculpture has been used by a manufacturer to advertise a product and is particularly fitting for the Murano. In the Murano Nissan has combined the best bits of a 350Z with 4x4 capability to create a true crossover vehicle. Features of the Murano include a de-tuned version of the Z’s 3.5 V6 engine, coupled with a revolutionary CVT transmission and ALL MODE 4x4 first seen in the X-TRAIL. But it’s the sculptured styling that really grabs your attention. Especially on the A4.
For those who are lucky enough to avoid the A4 in the morning, a time-lapse film of the entire installation will be added to the Nissan website early in July.Published 23 June 2005