- Next generation models, premium ownership experience drive new luxury entrant
Nissan Motor Co. Ltd, today announced that its Infiniti luxury brand will launch across the European market during 2008. The announcement was made in Tokyo by President and CEO, Carlos Ghosn, during a press conference for the 2005 fiscal year results.
Launched in the US and Canada in 1989, Infiniti is currently sold across North America, Taiwan, the Middle East and Korea. In 2006, Infiniti will be launched in Russia followed by China and Ukraine during 2007.
"In 1999 we made the decision to re-invest heavily in the Infiniti brand, focusing on outstanding products and a premium ownership experience," said Ghosn. "That investment has made Infiniti the fastest-growing luxury brand in the US and one that is recognised globally for its blend of design, performance and luxury. We are now ready to bring this unique brand to consumers in Europe," continued Ghosn.
Infiniti will be distributed in Europe through a dedicated sales and service network that will start operations during 2008. Full details of the final product range, ownership experience and business structure will be disclosed closer to launch.
"This is the ideal time for Infiniti to launch in Europe," said Brian Carolin, senior vice president, sales and marketing, Nissan Europe. "This timing allows us to bring the next generation of Infiniti models, including a fully competitive line-up of petrol and diesel engines, specifically designed for the demanding needs of our European premium customers," Carolin added.
Infiniti has built a reputation for top-ranking customer service, contemporary design and driving performance. Since the company renewed its focus on Infiniti in 1999, sales in the US grew from 72,637 vehicles to 136,401 vehicles in 2005, an 88% increase.
In Europe, Nissan employs 12,000 people in its design, research and development, manufacturing, logistics, and sales and marketing operations. In 2005, the company produced a total of 508,901 vehicles in its British and Spanish plants and sold 540,954 vehicles in Europe. Nissan Europe’s headquarters is based in Trappes (Paris), France.Published 28 April 2006