In 2002, the second generation Nissan Cube was introduced in the Japanese market. More spacious inside, more glass outside, with more power and, more importantly, a few more angles and curved surface details added to its compact, slab-sided exterior. Quintessentially Japanese, this new Nissan Cube took Tokyo by storm. Pocket-sized fun-and-function cocktail mixing the charm of Godzilla and the wit of Mothra, buyers were smitten.
The Nissan Cube soon found an audience outside of Japan not in person, but through its exposure in fashion and automotive magazines, videos and on the Web.
Back to 2008, more than 10 years since its original appearance and the Nissan Cube is ready to go global in 2009 in an all-new, dramatically rethought third generation design that is clever, quirky, witty, fun and uniquely functional. And still totally square.
More than just unique geometry, however, the new 2009 Nissan Cube is also conceived as a totally different take on an automobile - a car that doesn't want to be defined as car. "Combining unique design with true spaciousness and a warm personality, Cube will have a unique place on the market," said Simon Thomas, Senior Vice President, Sales and Marketing for Nissan in Europe. "Cube is a vehicle that people of all ages can fall in love with, even if they're not normally interested in cars."
Though its uniquely styled, asymmetrical body makes a standout statement against the backdrop of today's look-alike mainstream vehicles, thr Nissan Cube presents a range of strong rational arguments for purchase as well.
"The new Nissan Cube will be bought by individuals who will see it as an extension of their personality and reflects their individuality," said Thomas. "Cube customers are not show-offs, but style-conscious and open-minded."Published 20 November 2008