Nissan Targets Contract Hire For Fleet Growth

Public sector and contract hire firms
will help fuel Nissan fleet growth

Nissan’s Corporate Sales department has singled out contract hire and the public sector as its biggest single areas in the next 12 months for fleet growth.

And to develop this potential Nissan has increased its national corporate sales team from two to five people, including a dedicated fleet after sales manager and a public sector sales manager.

"To manage the vast contract hire industry properly we needed extra resource to build relationships across all levels of the business," explained Francis Bleasdale, Nissan’s national corporate sales manager.

"We have three regional contract hire managers to cover all areas of the country, as well as being joined by Neil Brereton as fleet after sales manager. This position is particularly important as it helps us to satisfy the contract hire industry’s growing appetite for all servicing, maintenance and warranty information," he added.

Nissan has always had strong links with the public sector, but this has become a further target area for growth as its range of cars, 4x4s and vans has continued to grow. To add extra focus to this area Nissan has appointed Caroline Evans to the position of public sector sales manager.

"While we are confident we will see increased sales from the top 20 contract hire companies, the smaller players also have an increasingly important part to play," said Bleasdale.

"Many of our cars and vans are bought by Small to Medium Enterprises (SMEs) companies and it’s the smaller contract hire suppliers who manage relationships with local companies very efficiently. It’s just as important to have strong relationships with these smaller players and already we are reaping the benefits," he said.

Nissan’s contract hire team is relatively unique in that it covers both cars and vans giving a single point of contact for contract hire companies.