Peter Wales Sells Superchips, inc. of USA

The founder of Superchips, Peter Wales, has sold Superchips Incorporated, the American sister company of Buckingham-based Superchips Limited, for over $40 million. The buyer is MSD Ignition, a leading performance ignition systems specialist whose products are widely used in motorsport and the motor racing aftermarket. Superchips Limited is totally unaffected by the acquisition.

"It’s very much business as usual," said Ian Sandford, Managing Director of Superchips Limited. "The US sale has no effect whatsoever on our products and services or on our 85 dealers here in the UK."

Superchips’ operations in the rest of the world, including continental Europe, are also unaffected by the sale. In the United States, the company’s day-to-day operations will continue as normal, with no change to the company name.

The acquisition is mutually beneficial for MSD Ignition and Superchips, Inc., with both companies benefiting from the technical expertise and capabilities of the other. Michael Short, General Manager and Vice President of Superchips, Inc., said: "The Superchips team recognised some time ago that our brand and technology developments were out-pacing our manufacturing and personnel base. We looked at many options and decided that MSD Ignition offered us the best possible path for our future."

Superchips was established in the UK in 1989 and in the United States in 1992.

More than half a million vehicles, including well over 150,000 in the UK, have been ‘Superchipped’. The process involves reprogramming the electronic control unit (ECU) to increase power and torque, without compromising fuel economy. With over 3,700 applications for normally aspirated petrol engines, turbos and turbo diesels worldwide, Superchips is the unrivalled global leader in engine management system tuning.

For further details and to locate your nearest UK dealer visit www.superchips.co.uk

23 February 2005 Staff
 
 

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