New A&A Group Adverts Aim To Attract Younger Drivers

Younger drivers wanting to know where they can get a great deal on motor insurance should look out for a new advertising campaign that gets underway on satellite channels today (February 1st).

The new ‘Insurance for Younger Drivers’ advertising campaign, which also has its own dedicated website www.youngerdriver.com, is backed by The A&A Group Ltd, one of the country’s leading independent insurance intermediaries and a firm that specialises in providing cover for young drivers and motorists that find it difficult to get good insurance rates from mainstream suppliers because of their personal circumstances.

The campaign runs for two months and can be seen on Sky channels such as Men and Motors, Bravo, Paramount and Reality, among others.

The new advertisement, which is 30 seconds long, is one of the first to target drivers under the age of 30 and to offer those without several years No-Claims-Bonus or many years motoring experience, the chance to get insurance cover at a truly competitive price.

This sector of society is often overlooked as insurers attempt to cherry pick safe niche markets like the elderly and those with a good driving record;, the A&A Group wants to make sure that young people know they have not been forgotten.

The Group and its associated brands which include Hyperformance, Quotacar and the more recently launched 17to29.co.uk and MissMotorQuote.co.uk websites, specialises in the non-standard market and is renowned for not typecasting people but rather treating each of its customers as an individual. In doing so the Group is able to offer highly competitive rates rather than categorising people into pre-set price bands.

They look at the profile of the individual - their lifestyle, occupation, where they live, and nature of any accidents or convictions and present this additional information to the underwriter who calculates the premium accordingly.

"We understand how hard it can be for the young and those with little driving experience to get insurance at realistic rates, but it is possible and we have been doing great deals for some time now via our dedicated website www.youngerdriver.com, which as the names suggests specialises in this sector of the market," says Steve McPherson, Group Sales & Marketing Director.

"The new advertising campaign aims to get this message across by simply saying to younger people: ‘come to us’ and we’ll find you the best deal available," he adds.