Dealers Benefit As eBaymotors.co.uk Boosts Consumer Buying Confidence

Dealers have quickly caught on that eBay Motors has become one of the UK’s largest online market places making it easier and faster than ever for them to sell their used vehicle stock. HPI subscribers have already been benefiting by being able to use HPI Exchange, HPI’s online stock publishing system, to load their vehicles onto eBaymotors.co.uk for some time - helping them turn part exchanges into profit.

Now it’s the turn of the private buyer. Browsing, bidding and buying cars on eBay Motors is now easier and safer thanks to the introduction of a new ‘Vehicle Status Report’, powered by HPI.

eBay Motors has over one million visitors a month turning a car into cash every four minutes. By enhancing its consumer offering, eBay is in turn strengthening its proposition to dealers. A confident target audience means that those publishing their slow-moving or part exchange stock on eBay Motors, through HPI Exchange, are now even more likely to secure a sale.

"By using HPI Exchange, dealers are able to list vehicles and turn them into cash faster than ever," said Head of eBay Motors UK, Clare Gilmartin. "More companies and people turn to HPI when deciding whether a car is safe to buy than any other information source, and HPI was a natural partner to enhance the eBay experience for consumers."

Gilmartin continues: "A car sells every two minutes on eBay Motors, from small city runabouts to celebrity sports cars, and we want to ensure our users have all the information they need to bid with confidence. Consumers can now get a quick valuation, easily check the vehicle history to ensure it’s genuine and buy with peace of mind."

Daniel Burgess, Automotive Director of HPI comments: "eBay Motors has quickly become one of the favourite web sites for both used car buyers and dealers looking to market part exchange stock. In conjunction with HPI, dealers can now effectively publish their stock to an audience that is confident they are buying from a reputable source and have the maximum amount of protection in place."