No Water Car Washing22 July 2007
Car washing around the World is now becoming more environmental friendly thanks to Eurochem’s advanced dry waterless nano-technology. Dry waterless wash, is a new biodegradable nanotech car cleaning product that allows the user to wash their car without the need for water. The company's marketing director, Nicole Godrèche, intends to show car owners what they probably already know: There's a non-toxic, eco-friendly, biodegradable and waterless way to clean and polish a vehicle exterior paintwork in one easy step.
"Eurochem brings consumers a new method of car cleaning that's not only green but also 100% safe and effective," states Miss Godrèche. "Imagine conserving 100 litres of water while getting a shiny car and avoiding the risks of a caustic, waxed and silicone wash detergents."
The user simply sprays a light atomised covering of the eco-friendly, non-toxic water based formulation onto the vehicle panel, allowing micro wetting agents and nano particles to loosen and encapsulate road film and salts. A soft microfiber towel simply lifts the dirt while a second gently polishes the surface to a deep protected shine.
"Dry Waterless Wash is perfect for people who face water restrictions and hose pipe bans, or would like to clean their cars and preserve and protect our natural resources," states Miss Godrèche.
According to the International Car Wash Association, a traditional home drive way wash uses an average of 100-350 litres of water. The harsh detergents and contaminants contained in the water runoff adversely affect both human and aquatic life. Dry Waterless wash is formulated using plant extracts soaps and surfactants to create a more gentle alternative to commercial products. It is most effective on lightly to moderately dirty cars. A car caked with mud, sand, or road grime should first be rinsed with a hose to avoid any surface scratching.
While this method of cleaning might sound far from the norm to many car owners, it has already been embraced in many countries such as Middle East, Australia and South Africa and even the UK where water conservation is being more frequently practiced. For Miss Godrèche, who worked within our Australian operation for 3 years developing Eurochem’s own branded car detailing chemicals can clearly see the benefits of saving water and our environment for generations to come.
Eurochem unveiled this new product with the sole intent to help preserve our natural resources and help consumers preserve a fantastic clean polished car.