Easy Clean Alloy Wheels From Alcoa

Alcoa Wheel With Dura-Bright

Leading wheel manufacturer Alcoa has developed an alloy wheel that makes dirt-engrained wheels a thing of the past. With Dura-Bright technology, it is easy to remove dirt and brake dust with minimal cleaning using only water, offering a polished finish that will neither chip, fade or “yellow” like traditional alloy wheel finishes. Penetrating the wheel itself, the unique Dura-Bright technology will not crack, peel nor corrode ensuring that the wheel stays looking good for many years.

In addition, all Dura-Bright technology wheels are produced by Alcoa’s forged engineering expertise. Alcoa forged aluminium wheels provide increased strength and durability gains and are typically twice as strong as a comparable cast aluminium wheel in crush tests. A forged wheel also reduces un-sprung weight on a car, maximizing vehicle performance, including more responsive steering and braking performance, while reducing weight compared to a similar cast aluminium wheel by over 20 percent. Additionally, CO2 emissions are lowered and fuel economy is enhanced due to the weight reduction.

The first european application will be available in winter 2008 on the new Audi A6. Dura-Bright technology is the latest innovation in aluminium from Alcoa, and follows on from Alcoa’s Sixtieth Anniversary of developing, producing and supplying forged aluminium wheels to the global automotive and commercial vehicle industries.