Trafficlink Information Keeps UK Moving As Transport System Grinds To A Halt

Trafficlink, the UK’s leading provider of real time traffic and travel news to the broadcast, business, government and online sectors, kept the country moving as major transport links collapsed in the storms on Thursday, 18 January.

At times Trafficlink was updating motorists on 54 motorway closures and 3,058 motor-related incidents, with nearly 500 of these categorised as severe incidents.

On Thursday afternoon demand for internet travel news in the UK was running at 10 times its normal level. While many websites struggled to keep up with demand, Trafficlink information clients TransportDirect and BBC Travel were able to keep their information available and the public informed. Trafficlink provided traffic news updates every 1.8 seconds during the peak afternoon drive time period as well as issuing 17,101 individual TrafficAlert emails, 500% of its typical volume.

Trafficlink provides all road, rail and air updates to the UK’s commercial and BBC radio stations and hundreds of emails and letters were received from grateful listeners across the country, thanking Trafficlink for its comprehensive, up-to-the minute reports.

“Our team pulled out all the stops last week, with many staff staying late and working extra hours to ensure we got commuters home on Thursday evening,” said Alan Miller, Director of Operations at Trafficlink.

“We specialise in monitoring transport links and have been doing so since 1995 with the help of a wide variety of information sources including a network of CCTV cameras and staff across the UK. Thursday was a success for us because we have experience in dealing with increased information demand arising from exceptional travel conditions.”

Trafficlink also offers businesses access to a range of traffic and travel services designed to suit the needs of  their employees. With congestion on roads costing UK businesses an average of £18,000* each year plus additional costs in loss of man hours, Trafficlink provides an efficient, tailored and cost effective solution.

28 January 2007 Staff

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