TomTom's Break Free Competition

John Cleese in TomTom's Break Free Video

John Cleese in TomTom's Break Free Video

TomTom has announced "Break Free", a campaign that will aim to encourage people from around the world to escape traffic jams with TomTom's HD Traffic service.

Sketches which have been exclusively written and performed by John Cleese for the TomTom Break Free campaign will see Cleese battling against traffic jams and encouraging consumers to Break Free. Other UK celebrities will join Cleese, including Sky Sports presenter Chris Kamara and BBC Radio 1's Scott Mills.

The anthem for the campaign will be Queen's "I Want to Break Free", with TomTom hoping to encourage drivers stuck in traffic to upload a unique video rendition of the song to TomTom's Facebook pages.

As part of a competition, which includes prizes such as LIVE devices and Renault cars, TomTom hopes to inspire Break Free videos to be shared via Facebook, Twitter and a Break Free iPhone app, which will be coming soon.

People can record themselves singing "I Want to Break Free" using either the iPhone app or their own video camera to take part in the Break Free 'caraoke' competition, with the most popular videos being judged by an expert panel.

"Break Free Yourself" is a facebook app which allows people to make and star in their own I Want to Break Free music video by uploading a photo and selecting either a glam rocker or Mexican mariachi and allow Facebook to do the rest.

Customers can currently trade in their old satnav device, receiving up to £50 off the latest TomTom device featuring HD Traffic.

21 June 2011 Staff

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