A General Guide To Selling Private Number Plates

Those who have sold (or tried to sell) a number plate will know that there are 3 main options:

1. Sell ‘on commission’ through a dealer
2. Sell directly to a dealer
3. Sell independently.

Selling a number plate on commission:

While there’s no up-front cost, dealers will charge up to 60% of the selling price as commission. If a number plate is for sale at around £1000, up to £600 could be dealer commission fees. At the higher end, the fees are around 12-15%, which can still be £1000’s.

In some cases, dealers may charge a fee for a ‘sponsored listing’ to ensure your number plate appears at the top of the list for a specific word.

Selling to a dealer:

Selling a number plate can take months, or even longer. You can sell a number plate quickly, by selling directly to a dealer. Dealers will generally only buy ‘good quality’ number plates they can be confident they can sell. Selling directly to a dealer, though, comes at a price. You will be offered a lower price for your registration number, as the dealer is taking the risk.

Selling independently:

This is the most difficult, and potentially expensive. One advert in a newspaper or magazine can cost up to £50. You can, of course, list it on ebay. But the auction format doesn’t suit selling a personal number plate as it relies on the right person looking at in the few days it’s listed. And it takes a lot of time to search through the listings. If you’re lucky enough to sell, it will generally be for a low price.

Alternatively, you can sell on www.theplatemarket.com. There are no commission fees. Number plates can be placed for sale for a simple monthly fee - with all the advantages of online advertising, without the hefty charges. The average dealer commission fee would pay for around 15 years of advertising on The Plate Market.

As the site is so flexible, www.theplatemarket.com appeals to private individuals and dealers alike.

22 July 2007 Staff
 
 

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