The mia electric Microbus To Debut At The 2011 EcoVelocity Motor Show

mia electric Microbus

mia electric Microbus

mia electric, a new electric vehicle brand will showcase three variants of the Microbus at the 2011 EcoVelocity Motor Show between 8th and 11th September.

This is the first time the models have been seen in the UK, providing visitors to the event with the opportunity to test the cars for them selves.

Head of UK sales at mia, Richard Deslandes, said "We're delighted to be debuting our cars in the UK. To be launching our innovative approach to 100% electric zero-emission mobility in the shadow of the iconic chimney stacks of Battersea Power Station, in their day one of the largest producers of CO2 in the capital, seems very fitting.

"The mia has been designed with cities like London firmly in mind and we consider the UK as a priority market for us (alongside France and Germany). We've been overwhelmed by the response we've received since we launched in Geneva and now have 3000 confirmed orders. Production started in June and we will be producing 4000 vehicles this year to meet this initial demand. We hope to ramp up production at our factory in Cerizay, France, to a total capacity of about 14,000 by the end of 2012."

The cars have been designed by former head of design at Volkswagen Murat Gunak and will be available in three configurations, short wheelbase (3 seater) and two extended models the mia L (four seats) and the mia box van (1500 litre cargo capacity). The models will go on sale in the UK during the first quarter of 2012.

The standard model weighs in at 750kg, with the extended models weighing 9kg more, allowing for good economical power consumption and low running costs of approximately £1.30 per 100kms.

The models are all powered by an 18kW electric motor situated at the rear of the car, giving the a op speed of 68mph with a 120 to 130km range from the 12kWh lithium ion phosphate batteries, which can be fully charged in five hours.

All three mia variants features a centrally-located driving seat, allowing the driver to enter from either side of the vehicle and providing a good view of the city traffic whilst providing a unique cabin layout with space to mount a tablet computer and iPod.

Murat Gunak explains the philosophy behind the car: "As a father of four I wanted to pursue a new, sustainable path towards environmentally-friendly mobility of the future. We started with a blank piece of paper and asked ourselves the same question over and over again: What does a customer really want to be mobile in the city? Our conclusion was a compact-yet-spacious microbus that's well organized and single-mindedly focused on urban transportation."

David Wilkie, the former design director at Italian styling house Bertone and now design partner at mia, said "Working on the mia project was like reinventing the car itself. It hasn't been designed to look swoopy and fast, it's designed to be practical and likeable. A lot of cars are derivatives of mainstream cars but this is all new and perfect for big cities. It will undoubtedly become harder, and maybe even illegal, to drive petrol cars in downtown urban areas, so electric city cars like the mia have enormous potential."

After the Government's £5000 incentive subsidy, the purchase price is £22,000 for all variants. They also all benefit from congestion charge exemption in London.

23 August 2011 Staff
 

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