Masternaut Sees Eight Year Serious Road Accident Free Record

Masternaut GPS System

Masternaut GPS System

Employees at mobile resource management specialist Masternaut have notched up an eight-year serious road accident free record contributing to the company joining the RoadSafe-managed Driving for Better Business campaign as a 'business champion'.

Approximately 100 of the Leeds-based company's 150 employees drive their own cars on business trips collectively travelling some 3.6 million miles a year.

The vehicles are equipped with Masternaut's own telematics, navigation and tracking solutions augmented by a string of safe-driving initiatives, which encourage 'greener' as well as safe driving.

Across the UK, Masternaut provides Global Positioning System (GPS) and General Packet Radio Service (GPRS) based mobile resource management solutions, to around 3,000 organisations enabling them to collectively manage more than 75,000 mobile employees.

There are an estimated up to 150 road deaths and serious injuries a week resulting from crashes involving at work drivers, and more employees are killed and seriously injured on Britain's roads while driving on behalf of their employer than in any other work-related activity.

One of the key road safety initiatives launched by Masternaut is its quarterly 'Drive for Life' competition, which is based on the collection of information from a multi-faceted technology-based toolkit that enables:

  • Speed monitoring - the Masternaut technology contains the speed limits for all UK main roads and, as such, allows the monitoring of the speeding performance of an individual driver over all journeys for a particular day.
  • 'Green scoring' - a competition resulting in a member of staff becoming a 'Drive for Life' winner
  • Peer monitoring of any speeding by staff through the Leeds suburb in which Masternaut is based which can be reported through the company's social media website
  • Duty of care monitoring which includes checks on excess speeding, driving without a break and long hours working and provides a daily summary that shows how all drivers have performed on a particular day
  • Mobile phone use monitoring whilst driving, which enables management to view information such as SMS text messages sent whilst driving and focus on cutting them out to ensure continued safety whilst at the wheel.
  • Car sharing through the company's 'virtual bus' scheme.

The initiatives are underwritten by the Masternaut Transport Arrangement Guidelines, which cover the standards expected from staff driving on company business.

The competition enables Masternaut to recognise and reward the safest and most responsible drivers through the production of league tables, which enables the company to monitor, audit and review all its drivers.

Directors use the league table data to discuss any excessive or continued speeding trends by employees and to highlight any areas where any staff retraining is required - all field-based drivers have undertaken advanced driver training provided by IAM Drive & Survive.

Additionally, as part of the competition Masternaut is looking at the driving habits of employees across a range of areas including speeding and engine idling, where fuel is wasted when vehicle engines are left running unnecessarily.

At the end of the three-month trial, Masternaut will produce a drivers’ league table to summarise everyone's performance. The top performer will become a 'Drive for Life' winner and will win two Masternaut golden days Leave. Masternaut will also make a donation of £150 to a Yorkshire-based charity of the winner's choice.

The competition winner will be the person demonstrating the lowest consistent 'Green Score' over the trial period based on average mpg, the number of speeding events and vehicle idling measured when a vehicle is stationary for a period longer than two minutes with its engine running.

6 April 2011 Staff

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