IAM Fleet To Help Reduce Young Driver Death Toll

The statistics make stark reading:

  • Traffic crashes are the single greatest killer of those aged 15-24
  • Up to 30% of fatal road crashes involve a young driver

These and other equally horrifying facts have recently been confirmed by a group of expert researchers, courtesy of a two-year international study. In response, IAM Fleet (the occupational driver training arm of the IAM, the UK’s leading road safety charity) has launched the ‘Young Driver Development Course’ (YDDC) - a heavily subsidised initiative to help reduce the death toll among 17-25 year old drivers.

YDDC

IAM Fleet is making the 2:1 (two pupils to one instructor) half-day course available to all its clients, among whom all full licence holders under the age of 25 will be eligible. The cost is just £30 plus VAT per driver. For the fee, participants will also be made an Associate of the IAM for 12 months FREE-OF-CHARGE and receive a copy of ‘How To Be An Advanced Driver’ - the IAM manual.

The YDDC offers a considerable saving over the usual cost of driver training and, should a participant wish to go on and take the Advanced Driving Test, then the ‘Skill for Life’ programme is available to them at a discounted cost of £70.

Said IAM Fleet’s UK Business Manager Derek Camp, “We all have a responsibility to help minimise the number of young lives either lost or ruined on our roads every day. Thanks to our position in the driver training market, we are able to deploy our professional resources to help minimise the carnage. Reaching young drivers in this way is going to make a significant contribution to road safety - they are a particularly vulnerable group,” said Mr Camp.

“The YDDC is incredible value for money and we very much hope it will help to profoundly reduce the death toll of Britain’s young drivers.”

16 February 2007 Staff
 
 

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