The New Eterniti Hemera To Be Unveiled At The 2011 Frankfurt Motor Show

New Eterniti Hemera

New Eterniti Hemera

The new independent, boutique British luxury car maker, Eterniti Motors, will make its public debut at the 2011 Frankfurt Motor Show, at the same time, introducing the Eterniti Hemera prototype.

The Eterniti Hemera is a Super-SUV, offering new levels of luxury, space and performance from an SUV. The cabin will be reminiscent of a limousine, to include twin reclining seats, iPads and a drinks chiller. The Super-SUV will offer compact dimensions, 4x4 ability and dynamic performance.

Following the Eterniti Hemera's showing at the Frankfurt Motor Show, production and deliveries will begin in 2012. Based on the latest generation of the best large SUV platform available, it will undergo a chassis-up rebuild, including a new interior, carbon composite body panels and additional performance.

A group of international investors are backing Eterniti, having been established by people with a passion for cars. The team boats extensive experience in retailing, including some of the most prestigious British and European luxury and high performance car brands alongside experience in the development and manufacture of high-end components and motor sport.

Alastair Macqueen - who leads the engineering team - was responsible for the development of the Jaguar XJ220 supercar and has won the Le Mans 24 Hour race with jaguar and Bentley. Formula 1 driver Johnny Herbert will have an active involvement in developing the vehicles at Eterniti and will be the ambassador for the brand.

Eterniti is currently establishing a showroom, car build and service centre in London as well as a separate atelier where customers will be able to discuss requirements and bespoke specification for their Eterniti car, which will then be hand-built on site by British craftsmen and technicians.

5 September 2011 Staff

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