Cars NOT Carbon

The LowCVP is launching the 'Cars NOT Carbon' marketing challenge, a competition to promote greener motoring marketing.

The competition is targeted to professional marketers and students from the relevant courses (including graphic design, visual communications, marketing etc.) and consists in creating a marketing/advertising campaign focusing on greener motoring, low carbon cars and fuels.

The Objectives of the Cars NOT Carbon Marketing Challenge are:

  • To engage marketers and educational institutions around the issues of low carbon fuels, vehicle technology and responsible motoring.
  • To create debate within the motor industry, media and general public.
  • To encourage the uptake of new cleaner vehicles and use of cleaner fuels by fleets and consumers.
  • To encourage the efficient and responsible use of vehicles as well as reducing travel.

The work will be assessed by an outstanding judging panel composed of high-profile stakeholders from the motoring industry and advertising agencies, chaired by John Elkington, Founder and Chief Entrepreneur, SustainAbility

The judges are:

  • Sue Adkins, Director, Business in the Community
  • Bruce Haines, Group CEO
  • Leo Burnett
  • Mark Hall, Marketing Director, Toyota
  • Stephen Joseph OBE, Executive Director, Transport 2000
  • Mike Longhurst, Senior Vice-President EMEA Corporate Affairs, McCann Erickson
  • Alison Lucas, Communications Director, The Climate Group
  • Caroline Marshall, Consultant Editor, Haymarket Brand Media
  • Philip New, Senior Vice-President - Biofuels, BP
  • Jo Parry, Head of Strategic Marketing, DEFRA
  • Naresh Ramchandani, Guardian Journalist
  • Philip Sellwood, CEO, Energy Saving Trust
  • Andy Taylor, Director of Sustainability and Corporate Citizenship, Ford Europe

The event is sponsored by the Energy Saving Trust and the competition will be advertised through our media and institutional partners including Brand Republic, Campaign, Media Week, PR Week, Marketing, Green.TV, World Highways, ITS International, the Direct Marketing Association, the British Design Innovation, Climate Care and the United Nations Environment Programme UNEP to name but a few.

Please visit the Cars NOT Carbon website for more detailed information: www.lowcvp.org.uk/carsnotcarbon

7 March 2007 Staff
 

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