Cars Direct Launches First Internet Auction Site For Consumers

  • Auction website offers real alternative to existing on-line retail sites such as ebay
  • Consumers can buy with confidence quality used cars at trade prices all sourced from UK’s leading fleet, finance and leasing companies
  • Access to wide range of vehicles, 24 hours / 7 days a week all from the comfort of home

The Cars Direct Group, one of the UK’s leading vehicle re-marketing specialists, has opened up its unique vehicle auction website to the consumer for the first time, offering the public a chance to buy a wide range of quality used vehicles at trade prices.

With over twenty six years experience in vehicle auctions, Cars Direct was the first company in the UK to recognise the inherent speed and power of the internet as a way of helping the motor trade and fleet operators buy and sell cars more efficiently. Using the latest technology developed in-house, Cars Direct pioneered the ‘hammerless’ auction offering motor trade customers a range of easy and effective ways to purchase cars on-line, providing a real alternative to traditional methods.

Now, for the first time the consumer can also benefit with the ability to log onto the website, and participate in one of several weekly on-line auctions.

Unlike many existing web based car retail operations, consumers can buy with complete confidence from Cars Direct as all vehicles, typically under three years old, are sourced from only the biggest UK fleet, finance and leasing companies. Importantly, all cars featured in the on-line auctions come with a complete description, history and with all the necessary paperwork.

Roger Woodward, managing director, Cars Direct said: "We believe an increasing number of consumers will look to the internet as way of saving valuable time and money when buying their next car. As such we are delighted to open up our unique services to the public who can benefit from our considerable motor trade experience and buy quality used cars at trade prices with complete confidence".

In addition, the website auction allows the consumer the ability and freedom to search, bid and monitor the whole auction process from the comfort of the home or office, twenty four hours a day, seven days a week.

All bids and transactions are undertaken on a dedicated and robust internet server hosted in secure and safe premises. All transactions and communications are carried out via the internet. Cars are sold ‘as seen’ and come with the balance of the manufacturers warranty, however Cars Direct can offer the consumer refurbishing and valeting services as well as finance packages and extended vehicle warranties.

And for consumers who feel uncomfortable about going down the auction route, Cars Direct also offers customers a unique ‘Fixed Priced Stock Locator’ facility on its website offering a range of selective vehicles, refurbished and ready to go at a fixed price, typically cheaper than forecourt prices. Importantly, as sales to the consumer market increases, Cars Direct has recently introduced a ‘register interest’ feature on its Fixed Price Stock Locator facility so that customers can enquire about the vehicle and be sent additional information before having to commit to a sale.

Fleet and finance remarketing specialists Cars Direct was formed in 1989 and has become one of the leading companies in its field. Cars Direct sell on behalf of many of the UK’s top fleet, leasing and finance houses and operates from a new purpose built facility in Corby.

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29 November 2005 Staff

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