14 Exhibits Include Tarmac Spyder Concept ModelMitsubishi Motors Corporation (MMC) and Mitsubishi Motors North America, Inc., MMC’s U.S affiliate, today held the world premier of the Endeavor crossover SUV at the North American International Auto Show ("Detroit Show").
Other models taking center stage at the Mitsubishi booth are: the Tarmac Spyder concept model, a proposal for a futuristic hi-performance open sports car; and the U.S. market specification Lancer Evolution VIII, the latest in MMC’s Evolution series.
Endeavor: Pioneering Project America
Endeavor is the first Mitsubishi model to be designed exclusively for the North American market under Project America. Announced in February 2000, this initiative calls for the company to design, develop and build in the United States products destined for core-model positioning in that market.
Endeavor is a new-generation SUV model that marries SUV go-anywhere utility with the dynamic performance and ride of a regular passenger model. Its new lightweight but stiff platform underpins sparkling road performance as well as enabling a spacious interior.
The U.S. market launch is slated for spring 2003 with a sales target of 70,000 units for the initial year. Endeavor comes with a very-accessible price tag in the US$25,000 – US$30,000 bracket.
Tarmac Spyder: Targeting Gen Y
Tarmac Spyder offers a peek at the future direction of MMC’s hi-performance open sports car development. Targeting the tech-savvy Generation Y, Tarmac Spyder offers the optimum balance between extreme sports car performance and fun-to-ride driving pleasure for all occupants.
Delivering significant improvements in acceleration, top speed, cornering, braking and other characteristics of the hi-performance sport car, Tarmac Spyder adds the joys of open car driving with its detachable hard top. The on-board CCD camera and DVD player make this a truly fun-to-ride vehicle for all its occupants.