Surfing on the wave of its success at the 2003 Dakar Rally, Mitsubishi Motors will blend sportiness, style and technology at the 73rd Geneva Motor Show. Located in the new Hall 6 with some of the most prestigious brands, Mitsubishi Motors will unveil for the first time its CZ2 Cabriolet concept, introduce in Europe the Outlander crossover, display the 2003 Pajero* Evolution Dakar winner and the recent Tarmac Spyder concept.
Announced a year ago, the product offensive of Mitsubishi Motors Corporation ( MMC ) in Europe will start this spring with the launch of the all new Outlander crossover.
Previewed two years ago in Geneva with the Lancer ASX concept, Outlander will bridge the gap between stylish sports wagons and rugged SUVs, when made available on European markets during the second quarter of 2003.
Its bold interpretation of the Mitsubishi Motors new visual identity hints at the brand´s off road heritage while its quality interior will raise the bar in the growing SUV1 segment.
At launch, Outlander will be offered with a 2.0 liter / 100 kW engine and a choice of either 2WD and permanent 4WD transmission.
Whereas, Geneva will be the European premiere for Outlander, it will be the world premiere for CZ2 Cabriolet.
A casual chic open top runabout, CZ2 Cabriolet will be the newest NCC** inspired concept, a line inaugurated last year by Mitsubishi Motors with the CZ2 hatchback and CZ3 Tarmac sports wagon and continued this year with Tarmac Spyder.
Elegantly styled, this full 4-seater will discard the all-too common retractable steel roof for a flush-fitting canvas top: a more romantic reminder of true cabriolet spirit.
Realized with prestigious partners from the fashion and electronic industries, CZ2 Cabriolet will not only be a statement of style as it will feature new, sophisticated and yet user-friendly communication technologies.Published 3 February 2003