Thrifty Car Rental UK Signs New 2003 Deal With Mitsubishi

Thrifty Car Rental UK and Mitsubishi Motors have signed a new deal, which will see Thrifty take a total of 1,000 new vehicles. The deal, valued at over £14 million, continues the Mitsubishi relationship into its third year for a 12-month duration. During this time, Mitsubishi has been one of the key suppliers of niche vehicles to the rapidly increasing Thrifty UK fleet.

Mitsubishi are the main supplier of 4X4 vehicles to the Thrifty fleet, with the Shogun in particular proving very popular with Thrifty customers as well as the Carisma and Space Star models.

John Ryan, Fleet Director, Thrifty Car Rental UK, explains: "This deal will complement our already wide range of vehicles and will prove desirable to both retail and corporate customers. The breadth of our product range in the Thrifty fleet offers customers the best possible choice and this agreement with Mitsubishi gives even more people the opportunity to enjoy a safe and pleasurable 4 x 4 experience."

Lance Bradley, UK Sales and Marketing Director for Mitsubishi comments: "The rental and user chooser sectors of the car industry are now mirroring the retail market. Customers are becoming more selective in their requirements and our specialist products such as the Shogun and Space Wagon are ideal vehicles for this market, and enhance the quality proposition of our mainstream vehicles."

Published 8 January 2003 Melanie Carter
 
 

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