Mitsubishi Space Star Joins List Of Sales Success Stories

Mitsubishi’s new-look Space Star, which went on sale to the public at the start of July, has a lot to live up to according to the latest car sales figures which show trends from the first six months of the year.

The simple statistic is that 60 per cent more new Space Stars have hit the UK’s roads in the first half of 2001 than in the same period last year – with almost 500 models sold in June 2002 alone compared with 188 in June 2001.

And that was even before the latest edition Space Star range – now with a choice of three different engines including a new direct injection turbo-diesel option – arrived at the country’s Mitsubishi dealerships.

Other success stories from the Mitsubishi range during the first half of the year include the Shogun range and its brother the Shogun Sport.

Sales of both the Shogun and the Shogun Sport derivative are up by more than 30 per cent when compared with the first six months of 2001 – that’s in a market which has seen sales of competitors such as the Land Rover Discovery, Nissan Patrol and Lexus RX fall over the same period.

But it is the Mitsubishi L200 Pick-Up which continues to set the pace. Sales of the L200 doubled in 2001 and already this year the amount of sales achieved over the first six months is more than 140 per cent ahead when compared to the first half of 2001.

That means that the vehicle is way ahead in what is a mainly commercial arena, with a 41 per cent share of the market compared with the 20 per cent share achieved by nearest rival, the Ford Ranger, in 2002 so far.

Paul Williams, Sales and Marketing Director of Mitsubishi said: "The excellent sales figures recorded by such diverse vehicles underlines the fact that the Mitsubishi range has something to offer all customers no matter what their needs or budget. The first half of 2002 has been a good one for us and we are looking to build on that in the latter part of the year."

Published 15 July 2002 Melanie Carter
 
 

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