European Debut Of The Mitsubishi Lancer Evolution VIII

Mitsubishi Lancer Evolution VIII


One thing the new Lancer Evolution VIII has which none of its predecessors has possessed is full factory approval to be sold in the UK.

  • Sales start in the UK in March 2003
  • UK retail prices £2,500 to £3,000 lower than Evo VII
In the last few months Mitsubishi’s motorsport and performance car division, Ralliart, has been moved in-house. It is now part of the formal Mitsubishi Motors Corporation and Mitsubishi Motors Europe operation and the Ralliart label will become a premium sub-brand. All orders, imports and sales will only be through the approved Mitsubishi Motors supply channels.

In line with these changes, Mitsubishi Motors in the UK will now be the sole importer and supplier of official Ralliart products and accessories. This new business process has already resulted in reduced UK prices for the new Lancer Evolution VIII.

The benefit to the customer with lower prices is obvious but in addition, owners will now be sure they have an approved vehicle with full warranty and product liability cover. There is no longer a reason to buy Ralliart products from anywhere other than an official Mitsubishi Ralliart dealer.

continues... | Part Two
Published 14 January 2003 Melanie Carter

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