Mitsubishi To Hold Joint Promotional Events With Tesco And Texaco

2002 was the most successful year ever for Mitsubishi Motors new vehicle sales in the UK. It saw the highest ever sale of new vehicles, in excess of 26,000 units. It saw the highest ever retail sales, just over 24,000 units.

So for 2003 why change the winning formula of providing customers with the models they want at attractive prices, added value specification, easy purchase options and care free low cost motoring for the long-term?

Tesco Promotion

Mitsubishi in conjunction with their UK dealers and with Tesco stores are joining forces to promote the European manufactured Space Star range of petrol and diesel 5-door models. Over 4 million people a week use the 600 UK Tesco stores so they are an ideal partner to promote Mitsubishi dealer and product awareness in the local community. The Space Star range starts at £9,995 on the road and all models are available with 3 years/27,000 free servicing and 50/50 finance, pay 50% now and nothing more until 2004.

This coming weekend, 25-26 January and again on the 1-2 February, Mitsubishi dealers will display a Space Star at their selected Tesco store. Customers visiting these displays will have the opportunity to receive Tesco vouchers, make a booking for a Space Star test drive and then have the opportunity to win one of the cars.

Texaco Promotion

Mitsubishi and Texaco are linking up to re-launch the Texaco loyalty card scheme 'Global Club'. 450,000 existing club members will be mailed an application form to join the new Texaco scheme and a chance to win one of three new Space Stars. All of Texaco's 1,500 filling stations will be displaying Global Club and win a Space Star point of sale material from 7 February to the 30 April.

Published 21 January 2003 Melanie Carter

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