Mitsubishi Goes From Strength To Strength

Mitsubishi Motors UK has continued its strong business performance posting a 3% sales increase for the month of August and a 16% increase for the year compared to 2003. In a market that declined 4.9% on the month and only increased 1% on the year, Mitsubishi’s network of 143 dealers have attracted new customers to the brand resulting in 22,560 new vehicle sales compared to 19,532 last year.

Sales are strong across the range, with overall performance set to be further reinforced during the final quarter of the year due to the recent addition of new Colt supermini and Grandis MPV to the range.

"Mitsubishi Motors UK is going from strength to strength", commented Managing Director, Jim Tyrrell. "We have posted three consecutive years of growth and 2004 will be no different. The company is on-track to achieve another record year of 20% growth. New models, such as the Colt and Grandis will contribute, but core models such as the Shogun, Shogun Sport and L200 Pick Up are all continuing to win over increasing numbers of new customers looking for well-priced, robust and reliable 4x4s."

Also posting record figures, Mitsubishi Motors Europe has seen a year to date sales increase of 10% compared to 2003, with sales at the end of August totalling 145,097 vehicles. The UK’s exceptional sales performance within this has resulted in Mitsubishi Motors UK becoming the brand’s number one European market.

Published 7 September 2004 Melanie Carter

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