Mitsubishi Continues Record-Breaking Run
Published: 13th April 2003
Building on 2002’s exceptional result of +19% sales, the UK has now become the biggest growth market for Mitsubishi in Europe and, for the first time, has knocked Germany off the top spot in terms of overall sales volume.
Mitsubishi’s ‘right car - right price’ philosophy has proved the cornerstone of the company’s revival in the UK, increasing sales across the product range. The biggest success story continues to be the L200 taking 48% of the overall pick up market with March sales of 2,136 and a total of 3,356 for the first quarter, up 53% from 2002. Within the passenger car range, the Carisma is proving very popular with customers, so much so that dealers are currently selling all the stock they can lay their hands on. Sales of the Carisma for the first quarter of 2003 were 1,438 units, an increase of 139% compared to the same period last year.
With a number of real value for money consumer offers available
on the current range, a revised Space Star line-up and the
introduction of new Special Edition models within the Shogun
range, Mitsubishi’s UK success story looks set to continue
throughout 2003.
