The Mitsubishi Colt BlackPublished 7 August 2004
£7,999 Launch Edition Mitsubishi Colt 5-Door
To mark the introduction of its new Colt supermini, Mitsubishi Motors UK has announced the Colt Black, a launch edition priced at £7,999 OTR. Orders for the new Colt Black can be taken now at Mitsubishi dealerships across the UK for delivery to customers from September.
Available, as the names states, only in black the new entry-level Colt comes fully kitted out with radio/CD, remote central locking, front power windows, plus safety equipment including driver and passenger airbags and ABS plus electronic brakeforce distribution.
In order to give the car its own distinctive style, the Colt Black comes with sporty-looking red seats as standard, complementing the contemporary dashboard design to give the interior a very modern feel. This colour combination is unique to the range making the Colt Black a true individual.
Powered by a spirited 1.1litre 3-cylinder petrol engine with a 5-speed manual gearbox, the Colt Black will prove a willing companion on the road producing 74bhp at 6000rpm with a maximum speed of 103mph. As well as its lively performance, the 1.1litre Colt Black makes good financial sense with its £7,999 price tag, 49.6mpg fuel economy (combined mode), low insurance rating and low 135g/km CO2 emissions.
Mitsubishi Motors UK has launched an £8million integrated marketing campaign for the new Colt, the biggest in the company’s history. Starting from the beginning of August the campaign includes national TV advertising, national print and poster campaigns, exhibitions plus cinema and shopping centre displays. Colt demonstrator models have also arrived at all dealerships across the UK to enable customers to take a test drive and begin to place orders.
Officially on sale from 1st September the new Colt range is priced from £7,999 to £12,499 and is available with a choice of four engines – 1.1, 1.3 and 1.5 petrol plus a 1.5 direct injection diesel engine.