Mitsubishi Appoints Two New Fleet Sales Managers
Published: 22nd May 2003
Joining the company in April, Paul Kirby and Michael Brick bring with them a wealth of experience from within the industry. As well as four years within the BMW network Paul Kirby (34) more recently spent three years with ALD Automotive (formerly Hertz Automotive) as Regional Sales Manager New Business, for the Eastern region. Michael Brick (33) joins from Toyota GB where he was Fleet Business Development Manager, South Midlands & Wales.
Both Paul and Michael agree that the primary reason for joining Mitsubishi was the attraction of working for an ‘emerging’ brand with a personal service-approach to doing business.
"Mitsubishi is a real up-and-coming brand with a fantastic 4x4 range and a wealth of new products in the pipelines. It’s a great time to join," comments Michael.
Paul confirms the same attitude adding, "Our first priority is to raise awareness of the Mitsubishi brand among key fleet decision makers. Here is an award-winning range that has a renowned reputation for quality and reliability – our focus will be on raising awareness of this and setting up the right package to meet the individual needs of our customers".
Mitsubishi’s fleet strategy continues to target four main
sectors: contract hire, leasing and rental companies; commercial
vehicle fleets with a specific 4x4 requirement; specialist fleets
such as the military, police forces, ambulance and rescue services
and finally passenger car fleets looking for a value for money proposition
with an environmentally friendly edge. Mitsubishi’s focus
remains to provide "excellent product with excellent service"
to each of these key market areas using its smaller size and flexibility
to help it stand out from the crowd.
