Professional Cricketers' Association Choose Mitsubishi Motors

The Professional Cricketers' Association has announced this week that Mitsubishi Motors will be their chosen exclusive car suppliers for PCA members and staff.

The PCA currently has 430 professional players and 1,700 past players as members. Mitsubishi will become one of only eight business partners to the PCA.

The agreement was announced on Monday 2 September at their celebrity pro-am 6-a-side tournament held near Stokenchurch, High Wycombe.

David Graveney, chairman of the England cricket selectors and Chief Executive of the PCA and Richard Bevan Managing Director of the PCA, attended Monday’s event to confirm the partnership.

Representing Mitsubishi was Managing Director Jim Tyrrell and Director of Sales Operations, Lance Bradley.

Lance Bradley said, "to be selected as the exclusive supplier of vehicles to the PCA is great news. This business partnership will give us numerous joint marketing and event sponsorship opportunities in addition to being able to support cricket in the UK at grass roots level as well as at the higher echelons on the game.

It is another valuable addition to the portfolio of sporting organisations we are already associated with. These include Bristol Shoguns premiership rugby team, The Badminton Horse Trials, national hunt racing and the MCC at Lords. All these partnerships maintain the high profile of vehicles like the Shogun and give us a platform to raise the awareness of models such as the Space Star and Carisma to a very wide audience."

The partnership will also see some high-profile celebrities such as Mike Gatting, Steve Marsh, Gladstone Small and Tim Munton driving Mitsubishi vehicles.

It is expected that the business partnership will generate an additional 250 plus registrations annually for Mitsubishi, worth in excess of £4 million at retail prices.

Vehicles bought by members of the PCA will be supplied through the Mitsubishi UK dealer network.

Published 4 September 2002 Melanie Carter

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