The 2003 Mitsubishi Shogun - New Looks, New Model Line Up

New Looks - New Model Line Up - New Pricing
Since its introduction 20 years ago, Mitsubishi’s Shogun has been at the forefront in the growth of 4x4 sales in the UK. For 2003 the rally-bred Shogun/Pajero has been given significant re-styling treatment, a revised model line up and pricing structure as it celebrates two decades as a significant contender for sales in the 4x4 sector.

With no increase in price and petrol models now priced the same as diesel, the 2003 Shogun is more than just the latest styling changes from French designer Olivier Boulay. Better comfort, added value specification, improved safety are applicable features to all nine variants in the three and five door range.

The changes for the new model year will cement the Shogun’s position as one of the most complete, all round, on and off road 4x4 vehicles available in the UK today. Sales begin from 1 January.

Undoubtedly off-road ability matched with the equipment levels, comfort and driving characteristics of a large passenger car, have long been the hallmarks of the Mitsubishi Shogun. The results of research commissioned by Mitsubishi to review customers’ thoughts following 20 years of sales in the UK, show that more than 60 per cent of new Shogun buyers have owned one before. In addition, more than a quarter of buyers quoted reliability as the premier reason for their purchase.

For 2003, the model range has been simplified with nine variants based on two three-door models and four five-door models. In addition the Shogun features in Mitsubishi’s recently launched 4WORK commercial vehicle range. The Shogun brand is also carried through Mitsubishi’s Shogun Pinin range of smaller but highly rated and agile off roader and the well-specified and rugged Shogun Sport.

continues... | Part Two
Published 22 December 2002 Melanie Carter
 
 

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