Mitsubishi Motors has launched an innovative on-line campaign to promote the launch of New Colt before it goes on sale across the UK in September. By registering on www.newcolt.co.ukany member of the UK public can win the chance to take delivery of one of 150 stylish New Colts absolutely free for one year.
The New Colt on-line campaign went live 1st May and has already attracted a huge amount of interest. Entries will close 15th August with the lucky winners being notified of their good fortune on 1st September, Colt’s official on-sale date.
The launch of New Colt is an important milestone for Mitsubishi Motors UK as it continues to introduce its rejuvenated line-up in the UK. With the majority of promotional activities and advertising starting in July, the on-line competition is the first chance for people to take a closer look at the New Colt with the added attraction of possibly winning the car to test for themselves for one year.
The on-line competition is not just a promotional campaign, as Mitsubishi Motors will ask the 150 winners to report four times during the year on their use of the car, experiences and general impressions to gather important information to feedback to the product planning team.
A key part of Mitsubishi’s new model line-up, the all-new fifth-generation Colt arrives in UK showrooms on 1st September 2004. Offering sharp styling, outstanding versatility and engaging driving dynamics, New Colt is set to bring something new and fresh into the ultra-competitive supermini market.Published 21 May 2004