MINI USA has sold its 100,000th car since the launch in March 2002, two years ahead of initial forecasts. The sales target in 2002 was 20,000 per annum, but America has fallen for the car following its ‘Car of the Year’ award at the Detroit International Auto Show in 2003. The first European car to win the award.
In 2004, MINI USA sold 36,032 cars
This popularity has also led to the expansion of the dealer network by an extra ten dealerships to bring the total number to 80 nationwide. The top three regional markets for MINI in the USA are New York metropolitan, South Florida and California.
American MINI drivers have embraced the MINI culture. Over 150 MINIs are soon to descend on Las Vegas to drive in convoy through the city, over the Hoover Dam and far, far into the Red Rock Canyon. The ‘MINI Vacation in Vegas’ is organised by the Nevada MINI owners club, and on the first event last year MINI drivers turned up from all over the US.
MINI global expansion continues
From the end of February, MINI will be on sale in South Korea bringing the total number of MINI markets to over 70 countries. 2004 saw Argentina, Bulgaria and Venezuela added to MINI’s global family as the 500,000th car left the Oxford production line.Published 28 February 2005