Hat-Trick Of Record Sales Sets The Tone For MINI United

This article may be out of date and is for reference only
New MINI range proving more popular than ever

For a third successive month, MINI UK has posted record new car registrations. This fantastic hat-trick underlines the new model’s popularity with British motorists and confirms that the engineering and design changes to the second generation new MINI have been a rousing success. March was MINI’s biggest-selling month since launching in 2001, with a total of 7,869 new cars hitting UK roads. Subsequently, best-ever April and May sales were achieved with 3,729 and 3,776 registrations respectively.

Given that the entire MINI range boasts some of the strongest residual values in the used car market, it comes as no surprise that the manufacturer’s own used car scheme, MINI Cherished, is also booming. The Cherished Weekend, held across MINI’s dealer network over 2/3 June, was key in helping secure another record with 764 orders for MINI used cars taken around the country.

Thousands expected at MINI global gathering

MINI owners are renowned for having developed a global community spirit, and several thousand are already signed up for MINI’s biggest international event to date, MINI United 2007 at Circuit Park, Zandvoort.

Much more than just a showcase for owners’ cars, the three days over 22-24 June include the opportunity to drive MINIs on the Zandvoort track, party in front of headline DJs from record label Hed Kandi, as well as enjoy the MINI Challenge race series which takes place in two heats on Saturday 23 and Sunday 24 June.

Published 15 June 2007 Melanie Carter

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