The Super Shoe By MINI And PUMA

The MINI Motion Shoe


Good news for feet. MINI has hooked up with sports shoe company PUMA to create an innovative driving shoe called MINI Motion. Combining the design know-how of MINI and the sportswear experience of PUMA, MINI Motion is a shoe that has been made with the driver and driving in mind.

MINI Motion consists of two shoes in one – a light inner shoe and a sturdy outer shoe. The heavier outer shoe is recommended for town driving where regular gear changing can create pressure points on the driver’s feet. The light inner shoe with its protective rubber sole is better suited to long distance driving offering greater flexibility and comfort. Importantly, MINI Motion is equally suited to hitting the pavement as it is to putting the pedal to the metal. A large Velcro fastener provides support across the instep of the foot whilst the flat outer sole is supremely comfortable as it mirrors the natural shape of the foot.

2000 pairs of MINI Motion shoes will be made and only 350 pairs are destined for Europe. Shoe junkies can bag a pair at the PUMA flagship store in London where a special PUMA MINI will also be on display during the two weeks that the shoes are on sale (24 November-5 December). They will be priced at £100. The MINI Motion shoe will also be on sale at the Frankfurt International Motor Show (8-26 September 2003).

Published 5 August 2003 Melanie Carter

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