MINI UK and the government will be offering British car buyers £2,000 towards the purchase price of any new MINI as part of plans to introduce a scrappage incentive scheme in the UK.
Since its launch in 2001, MINI has continually offered customers minimal whole-life ownership costs, in part due to industry-leading residual values. With a £2,000 reduction soon to be available on the list price of any MINI Hatch, MINI Clubman or even all-new MINI Convertible, customers buying from the Oxford-based car manufacturer will be assured of a sound financial investment, as well as a unique, premium small car.
MINI UK is urging buyers considering taking advantage of the scrappage subsidy to invest their money in British-built vehicles, and therefore show support for car manufacturing operations based in the UK.
Andy Hearn, MINI UK General Manager, said: "Many owners of older cars will be delighted that a brand new MINI will be available soon at a more attractive price than they might have imagined.
"With close to 150 UK dealers and manufacturing bases in Oxford, Swindon and Hams Hall, I am certain that British people will recognise the importance of MINI to the UK economy, particularly as this year we are celebrating half a century of MINI in Britain."Published 30 April 2009