More MINI Action

This article may be out of date and is for reference only

MINI Adventure Live! at the British International Motor Show 2002 is presenting seven impressive stunt displays each day, and MINI UK is taking no chances in making sure the drivers are always ready for action.

MINI One, MINI Cooper and MINI Cooper S are performing in the show and the three MINI drivers have little contact outside of the event to ensure all are healthy for their heroics. They are eating different meals and travelling to the show by different routes. The drivers are even avoiding going to the same social events.

Trevor Houghton-Berry, MINI General Manager, said: "There are only a few drivers in the country who can perform these stunts. We have a team of technicians looking after the MINIs which need to handle over 230 hand-brake turns a day and it would be folly of us not to give the same attention to the drivers. Curries have been restricted to one person on the same evening."

The MINI Adventure Live! arena can accommodate up to a 1000 people per show, which are hourly from late morning each day. The first shows on Wednesday 23 October generated some enthusiastic comments:

"Really shows what MINI can do."

"Didn’t know what to expect, but it’s great fun and a big-smile factor."

"I liked MINI before the show, but now I want one!"

MINI Adventure Live! is not just about fun on four wheels (or two!). Visitors can get a close-up view of MINI on the stand, check out some of the 180 available options and accessories or tinker with a MINI dressing-up kit – a flyer featuring re-positionable stickers of decals, body kits and alloys that can be stuck on the image of a basic MINI.

More roof decals…

Over 700 British MINIs are currently sporting roof flag decals and MINI has been working with aftermarket specialists, Car Vogue, to supply an increasing number of roof flags. By early next year, owners will be able to choose from a list of 50 decals. Currently, 15 decals can be ordered through MINI dealerships and cost from £65.00 plus fitting.

More roofs…

MINI UK continues to offer more options and accessories and from early 2003 owners will be able to choose a ragtop roof to adorn their MINI. The ragtop roof will be available as a dealer-fit accessory and is made from durable vinyl, folding almost to the back of the roof at the touch of a button.

More interaction…

A password-protected ‘Owners Lounge’ on the mini.co.uk website has now gone live. This contains a stack of information and offers, such as discounts at selected city bars and restaurants. Owners can book their next service online, get an ‘instant’ individual insurance quote and check details of the standard MINI Emergency Assist and Accident Management. They will also be able to give their opinions about what they want to see in the ‘Owners Lounge’ and comment on life with a MINI.

More contact…

For those would-be MINI owners who wish to get acquainted with their car before it arrives at the MINI dealership, mini.com will feature a ‘Virtual Factory Tour’ of Plant Oxford later this year. (A link on mini.co.uk will follow shortly). The site will include industry-first features including pages that will show different stages of production in the factory that will give you an insight into how your MINI is made.

More service…

November 8 will see the launch of a worldwide MINI dealer challenge that aims to increase dealers’ understanding of all things MINI. All 149 UK MINI dealers, and 92 per cent of dealers worldwide are taking part in the online dealer development programme that runs until December 2003. The six top dealership teams from across the globe will be rewarded with a trip to Finland and a driving course with MINI rally legend Rauno Aaltonen.

Published 24 October 2002 Melanie Carter
 
 

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