Double Milestone For Cooper Kits

Mike Cooper pictured at John Cooper Works' East Preston HQ

MINI Cooper S

Exactly one year after the UK launch of the John Cooper Works Kits for the MINI Cooper and MINI Cooper S, John Cooper Garages will today assemble and despatch its 5000th unit.

In the wake of its UK introduction, launches have followed worldwide with the power-enhancing tuning kits now available in most countries. To date, the UK leads the way, accounting for 959 units, but with demand currently exceeding supply for kits in many markets, the global success story shows no signs of abating.

Toasting the kits’ first birthday from the East Preston HQ of John Cooper Works, Managing Director, Mike Cooper enthuses:

‘We knew from our experience tuning Classic MINIs, that demand was there to enhance the engines of the MINI, but we could never have anticipated the extent to which today’s drivers, both here and abroad, crave power, power and more power.’

The Works kits, which include such features as a modified cylinder head with higher compression, modified engine electronics, a special air filter and rear silencer, add 11bhp to the MINI Cooper and 37bhp to the MINI Cooper S.

The success of the aftermarket and retrofit tuning kits, sold via John Cooper Works and all official MINI dealers, is due in no small part to their full endorsement by the BMW Group, ensuring that the vehicle warranty remains unaffected.

Keen that the exterior appearance matches the enhancements made under the bonnet, accessories have also proved popular for customers upgrading the power of their MINI. To date, best-selling articles include the sculpted John Cooper Works seats and the eye-catching 18" John Cooper Works wheels.

The Cooper name has been synonymous with MINI, success and performance since the MINI Cooper was launched in 1961. The introduction of the new MINI in 2001 has rewhetted John Cooper Garages appetite for innovation, of which the Cooper and Cooper S Works Kits are just the first chapter.

Published 6 April 2004 Melanie Carter
 

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