Sales of the MINI Convertible surge despite August weather
Despite experiencing the wettest August on record since 1912, a massive 35 per cent of MINIs sold last month were Convertibles - confirming the British passion for open-top driving.
152.9mm of rain fell on England and Wales last month, making it the wettest August in almost a century according to the Met Office, with some areas recording up to 350% of their average rainfall for the month.
Brize Norton, just 20 miles away from Plant Oxford, the home of MINI production, had its wettest month ever on record with 155mm of rain falling up to 26 August.
"As the rain poured down, orders continued to pour in," said MINI spokesperson Natalie Wakefield. "Wet weather can be a curse when it comes to convertible sales, but the fact that MINI performed so strongly underlines the car’s enormous desirability. September’s forecast of an Indian summer is good news though, as it will give MINI Convertible owners the chance to get the roof down and enjoy the sunshine."Published 5 September 2004