Top MINI Action Takes Motor Show By Storm
Published: 2nd November 2002
The jaw-dropping action takes place in a purpose built arena within Hall 2 and visitors to the motor show originally had the opportunity to see MINI in action up to seven times a day. However, the British love affair with the new MINI has meant that the seven shows are not able to satisfy the demand and two extra shows have been added to each day’s events. This allows up to 9,000 show visitors a day to have their own MINI adventure.
Trevor Houghton-Berry, MINI general manager, said: "We knew MINI Adventure Live! would be the main attraction at Birmingham, but have been staggered by its appeal. As soon as we saw that visitors had to queue for over an hour and a half, we knew it was necessary to do something to help and the MINI stunt drivers were more than happy to fit in a couple of extra shows.
"All 40,000 new MINI owners have been invited personally
to watch the show and enjoy some MINI hospitality from a backstage
area and 1200 have already taken us up on the offer. All of
us at MINI are understandably proud of the impact the car
has had at its second Birmingham show and we just have one
concern – how do we top MINI Adventure Live?"
