A superb start: Over 3,000 MINI Convertibles already delivered
Sales of MINI brand vehicles declined in July, as had been planned. This was largely due to the production changeovers at the Oxford plant, which had become necessary as a result both of the market launch of the convertible versions of MINI One and MINI Cooper in July and also the model revision of MINI One, MINI Cooper and MINI Cooper S. In addition, availability at the dealerships was limited because sales had exceeded expectations in the first half of the year. For this reason, 4.5% fewer MINIs, or 15,972 units, were delivered to customers in July 2004 than in the same month last year (16,727).
For the period up to and including July 2004, the number of MINIs delivered rose by 4.0% to 111,142 vehicles. This already includes over 3,000 convertibles. The high level of demand is leading to a further improvement in the product mix. In the first full production year, 2005, at least one MINI in five will probably be the "topless" version. Sales in the first seven months of the year are made up of 25,649 MINI Cooper S, 50,660 MINI Coopers, 31,706 MINI Ones and 3,127 MINI Convertibles. Delivery of the reworked closed versions of the MINI and of the MINI Cooper S Convertible will start in August.Published 7 August 2004