MG Rover Takes To The Road With The Ultimate Unbeatable Offer

MG Rover has launched a summer consumer campaign that quite literally cannot be beaten. The Company will improve on any genuine sales promotion offer, made by any of its competitors.

To demonstrate the breadth of the campaign that can include zero per cent finance, cashback, fuel until 2004, insurance, servicing, extended warranty, deposit contribution and more, 25 Rover 25 cars will take to the road over the next week. Each vehicle will feature one of the offers MG and Rover customers can expect.

The campaign, entitled "Bring us any genuine offer and we’ll beat it", gives customers maximum value and allows customers to focus on buying the car they want, with the offer that best meets their needs. The 25 Rover 25 cars will start their tour in the South of England, on the move onto other parts of the country.

Commenting on the programme, John Sanders, MG Rover Group Sales and Marketing Director said: "We believe our summer campaign is the first time any manufacturer has made such a pledge. It’s bold and imaginative, and we are sure it will make the right impression with car buyers."

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