The New CityRover

With the forthcoming launch of the new CityRover model range, Rover gains an important expansion of its market coverage. CityRover is an attractive modern 'city sector' small car that provides the most competitive value-for-money blend of space, performance and specification available in the £6,500-£8,500 price band. Although compact and easy to drive and park, it has a roomy and user-friendly 'tall' package in a semi-MPV style, with easy access for all ages, from babies in carrycots to mature citizens.

At launch, all CityRover models have a 1.4 litre OHC 85Ps petrol engine and five doors, which compares favourably with the many price rivals that offer smaller engines and only three doors. The new model will be sold through all MG Rover dealers and benefits from the regular three year/60,000 mile warranty and 6 year anti-perforation cover.

Rover's designers and engineers have given CityRover a distinctive modern Rover appearance inside and out. CityRover uses the new-style Rover Viking Ship badge.

Following careful analysis of the key customer profiles in this market area, a range of four derivatives ('Solo', 'Sprite', 'Select' and 'Style') has been developed, with the two mid-range choices respectively emphasising sporting style or luxury. CityRover provides a strong entry-level underpinning to the Longbridge built Rover 25, 45 and 75 model ranges and will significantly strengthen the business activities of Rover and its dealer network.

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