MG Rover Group Re-Enters The Japanese Market
Published: 16th May 2003
Both MG and Rover cars previously enjoyed much success in the Japanese market. After much praise from the motoring press Rover 75 was voted ‘Import car of the year’. Unfortunately, due to contractual obligations with the previous owner, MG Rover Group has until now been restricted from selling its cars in Japan.
Autotrading Luft is based in Nagoya and will trade under MG Rover Nippon. Sales will start during July with a focus on Rover 75 Saloon and Tourer, MG TF plus MG ZT and MG ZT-T. Initially six retail outlets will be fully operational, progressively increasing to over 20.
Commenting on the announcement, John Sanders, MG Rover Group worldwide
sales and marketing director said: "This is an important
milestone for our strategy of growth in markets outside Western
Europe. Japan is the world’s second largest car market and
we have a number of loyal Japanese customers who are keen to see
the return of MG and Rover cars. We are pleased to have combined
forces with Autotrading Luft and we feel confident of a successful
relaunch considering the prestige of the MG and Rover marques."
