Rover And MG Brands Mean Business For Overseas Importers

MG Rover has substantially grown its presence overseas, with an energetic campaign to attract new dealers and open up new markets. The company now has major importers in 52 international territories, adding 356 dealers outside the UK and Western Europe.

“Growing international sales is a key strategy for the business and the strength of the Rover and MG brands has attracted major-name importers to compete for our franchise. In the coming years we should see overseas sales represent around 20 per cent of our business” said John Tweedy, director of international markets.

Most recently agreement was reached in China, the worlds fastest growing car market, creating a network of 28 dealers. In Japan, the world’s second biggest car market, MG Rover now has 27 dealers. MG Rover will open for business in Malaysia, by Christmas. Agreements in Brazil and South Korea, among the largest remaining territories for MG Rover, are expected.